Trader Joe's
Under Keepcool Bags, graphic development for Trader Joe's reusable tote programs — including seasonal color runs and collaborative releases such as Bay FC. The objective was to adapt Trader Joe's established brand language into a scalable retail system across multiple production runs.
Strong logo hierarchy, disciplined color strategy, and balanced composition ensured each tote felt aligned with Trader Joe's visual identity while remaining flexible for seasonal updates and special collaborations.
Primary point of contact for tote graphics — preparing production-ready artwork and collaborating with the design director on color selection, logo placement, and execution details. Worked closely with production partners to support accurate print and embroidery outcomes.
A repeatable retail tote program balancing brand equity with collectibility — supporting consistent retail presence while accommodating new colorways and partnership drops.
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